Search Engine Marketing - SEM

How are potential customers finding your business?

While having a functional website with awesome content is very important, it doesn’t mean you are visible to your customers when and where you should be. Your search engine marketing strategy may include paid advertising, email, social, blogs, content, and location which depend on your business type and the demographics of your customers.

At Hightown Hill, we can assist you in developing your marketing strategy based on the RACE framework which includes strategic planning, discovering your potential customers, expanding your reach to available audiences (and driving them to your business), increasing user experience and how customer interact with your website, improving your converstion rate and ensuring engagement with existing customers.